This post brought to you by Volvo Canada. The content and opinions expressed below are that of The Prep Guy.

Swedish luxury automotive brand, Volvo’s shared their vision that “By 2020, nobody should be killed or seriously injured in a new Volvo car” in this incredibly impactful video

Volvo has really committed to creating incredible vehicles for the luxury market. Although safety has been a landmark quality of the brand, the all-new Volvo S90, amongst other new releases, prove that Volvo is now offering some of the most innovative and stylish vehicles in the luxury car market.

2017 Volvo S90 Featured with Accessories

The Volvo S90 is a luxury sedan which is taking the luxury car market by storm by bringing the best of Scandinavian design. Externally, the vehicle exudes sporty cool. With a stunning grille, the unique and futuristic “Thor’s Hammer” LED headlights, the side contouring, and the sweptback window design. However, on the inside of the vehicle, the Volvo S90 brings a whole new meaning to upscale modern elegance. With stunning Nordic natural wood details and accents throughout the vehicle. Paired with luxurious Nappa leather upholstered seating, with stunning perforated detailing, as well as contrast stitching – to create a luxurious and comfortable ambiance for all users. Beyond the impeccable aesthetics of the interior, the S90 is also designed and planned to be incredibly spacious and comfortable, as this is an important part of the Volvo “Designed around you” experience.

2017 Volvo S90 Featured with optional Bowers and Wilkins premium sound

For an intensified listening experience, Volvo applies Bowers and Wilkins, its partners in audio innovation in the all-new S90. So wherever you are, or wherever you plan on going, you will always be able to play and enjoy your favourite tunes.

The Volvo S90 integrates incredible technological developments, such as CleanZone, Pilot Assist, The Volvo On Call App, City Safety and Large Animal Detection. CleanZone filters the outdoor air, and purifies it so much so, that the air within the vehicle becomes cleaner than the natural air.

The Volvo On Call app allows the owner to control the climate of the vehicle, so that the car is at the perfect temperature for when you get into your vehicle. City safety and large animal detection systems are also amazing innovations that help create safer roads for both the Volvo driver and others around.

Volvo is definitely ready to take over the luxury vehicle market! The new line up of vehicles are truly amazing. I also love that Volvo is committed to making their vehicles better not only for the owner, but also for everyone else.

The Volvo S90 starting MSRP $56900

For further information on the Volvo S90, please visit

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