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The New BOSS Menswear Film Is PERFECTION!

posted by The Prep Guy July 15, 2016 0 comments
https://www.youtube.com/watch?v=dD47A3T-z1U&feature=youtu.be

A STRIKINGLY RHYTHMIC AND VIBRANT NEW FILM ANNOUNCES THE BOSS MENSWEAR COLLECTION FOR FALL / WINTER 2016.

A clock ticks. A fan whirrs. In the reception area of an abandoned factory, a sharply dressed young man waits alone. Restless, he stands and begins to explore. As his movements evolve from subtle finger clicking to spinning, sliding, striding and finally somersaulting onto the factory floor below, the space around him comes to life. TVs crackle with static, machines crank into operation, and the man’s outfit seamlessly changes as he steps from one empty room to the next.

Directed by the visionary Barnaby Roper and starring young Dutch model Sven de Vries, the energetic mood of the film is perfectly in sync with the new BOSS Menswear collection. Strikingly contemporary silhouettes and fabrics meet iconic motifs and materials – houndstooth, pinstripe and corduroy are all reworked for a bold new aesthetic.

The vibrant film ends as it began – the man returns calmly to the waiting room and the clock continues to tick. We are left to ask ourselves: were the dynamic scenes were simply a product of his imagination? Whatever the truth, this bold new-season film continues to evolve the unique, modern vision of BOSS Menswear.

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