posted by The Prep Guy January 10, 2016 0 comments

Finding the heroic in everyday American life. Reimagining east coast, blue-collar masculine style – Bruce meets the early days of new york hip-hop. A nostalgic glance towards a spirit of optimism, rebellion and promise born of the American dream, alongside the individuality that’s unique to the city and its melting pot of cultures. A curation of cult wardrobe pieces, details obsessively driven by utility, blown up to their ultimate expression in cartoonish, oversized proportions and an elemental, almost naïve simplicity. Embracing the authenticity and character that comes of imperfection. An unprecious, low-fi take on luxury, reset and reimagined for a new conversation.

The COACH Men’s Fall 2016 collection showed on Saturday, January 9th, 2016 at London Collections: Men

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